Ask first.
Spend second.
I talk to your team and your customers before a dollar goes to ads. Then I build campaigns around what they actually told me. Clients have seen $14 come back for every $1 spent, and doubled their sales pipelines.
Selected work
Ad spend vs. work booked
Still climbing — their sales cycle runs long.
$14 : $1
Earned for every dollar spent on ads
Image Surgical Arts
$2,950 in ads became more than $42,000 of booked work, and we could point to which ad brought in each new patient.
Five years, one channel
4,000
Leads delivered
650 → 1,300
Agents recruited · twice the applicants
Skyline Properties
Four thousand leads over five years made me their number one source of new agents, while they doubled in size to become the largest independent brokerage in the Pacific Northwest.
Brand reach across platforms
10×
Average reach
per client
#1 source
Of new clients, ahead of referrals
Journi
As a partner at Journi, I turned their luxury real estate clients' video content into their biggest source of new business, at $3.50 to $12 per buyer or seller lead.
Discover. Align. Execute.
01 · Discover
I interview your team, your customers, sometimes even the folks who answer your phones to uncover every opportunity hiding in your brand.
02 · Align
I map what I find in discovery to create content and start building campaigns. A proven strategy that makes every dollar of ad spend count.
03 · Execute
Campaigns built, managed, and optimized. Creative partners you already trust stay in the mix (or I bring the right ones for what you need).
You get me.
Not an agency.
I'm Connor Goulding. No account managers. No junior staff learning on your dime. You work with me directly from the first interview to the last optimization.
I keep the client list short on purpose. It's the only way the discovery work stays honest.
Running your ads
Meta, Google, TikTok. I write the brief, direct the creative, choose who sees it, and keep tuning it while it runs.
Getting the message right
Interviews with your team and customers surface the thing your market is waiting to hear. Who you're for, what you say, where you say it.
Fixing where you lose people
From the first click to the booked call or the sale. I map the path, find where people drop off, and fix it. That includes waking up the lead list you already paid for, with email that people actually answer.
Probably not a fit
You want the cheapest option. Discovery is an investment, not an expense.
You don't have customers or haven't validated your business in the marketplace.
Where are you losing people?
Answer three questions and I'll write back with a read on where your marketing stands and what I'd do first.